Free has no monthly cost. Paid plans add Instagram, Facebook, X and TikTok replies and a lower Page fee. Selling is open to creators in about 100 countries, including the US, Canada, the UK, the EU, Japan, Mexico and India.
Your Page, tips and offers, and answers to Page questions
$0/monthWith your invite: no Page fee on your first $500 of sales within 90 days of your first sale
Start freeFor your everyday creator work
$19/monthWith your invite: no Page fee on your first $500 of sales within 90 days of your first sale · 50% off your first month
Choose CreatorFor serious creators with more volume, a second profile or an assistant
$79/monthFor multiple creators and teams
$399/monthStripe processing (2.9% + 30¢ + 0.5% sales tax handling, plus Stripe Billing’s 0.7% on memberships) goes to Stripe and is the same on every plan. Loresta is the seller of record and handles applicable sales tax.
Your Creator Page with tips, memberships and downloads, plus Loresta answering Page questions and supporter notes: drafted for you or sent from your saved answers, up to 300 a month. No card needed. Replies for Instagram, Facebook and X messages and TikTok comments come with a paid plan.
Loresta’s Page fee is 8% on Free, 5% on Creator and 3% on Pro, taken only when you are paid. Stripe processing (2.9% + 30¢ + 0.5% sales tax handling, plus Stripe Billing’s 0.7% on memberships) is separate, goes to Stripe, and is the same on every plan.
Yes, from Billing at any time. You keep your paid features until the end of the period you paid for, then your account moves to Free.
Creators in about 100 countries can sell, including the US, Canada, the UK, the EU, Japan, Mexico and India. Supporters pay at checkout on your Page, Loresta handles applicable sales tax, and your share is paid out to you through Stripe.
Loresta is the seller of record for Page purchases and handles applicable sales-tax collection and remittance in supported checkout countries. Your Page, offers and answers to Page questions start on Free. Paid plans add Instagram, Facebook, X and TikTok inboxes, automated replies on Instagram and Facebook, and a lower Page fee. On X and TikTok you review replies before they go out.
Free has no monthly cost. Loresta’s Page fee falls from 8% on Free to 5% on Creator and 3% on Pro. Stripe processing (2.9% + 30¢ + 0.5% sales tax handling, plus Stripe Billing’s 0.7% on memberships) is separate, goes to Stripe, and is the same on every plan. See what you keep.
Three separate lines: Loresta’s Page fee, Stripe processing (2.9% + 30¢ + 0.5% sales tax handling per successful US card charge, paid to Stripe) and your plan price. Examples use a $20 sale, and a month of $1,000 from 50 such sales.
Paid plans pay for themselves as sales grow: Creator costs less than Free above about $634 a month in Page sales, and Pro costs less than Creator above about $3,000. Below that, the lower plan is the cheaper one. Stripe charges more for international cards (+1.5%), currency conversion (+1%) and instant payouts, and sets its own rates, so your actual fee can differ (Stripe pricing). Sales tax is collected from supporters on top and is not part of these figures. One-time USD tips from $5 to under $10 pay at most 5% Page fee, so they cost less than shown on Free.
Free answers Page questions, supporter notes and Loresta messages, drafted for you or sent from your saved answers. If you mostly sell on your Page, compare the subscription with the Page fees it saves.
Start on Free and move up only when a limit gets in your way. For $60 more a month, Pro adds 2 creator profiles instead of 1, 6 connected accounts instead of 3, 3,000 replies a month instead of 500, extra replies at $0.04 instead of $0.055, one teammate, and a 3% Page fee instead of 5%. If you sell under about $3,000 a month through your Page and stay inside Creator’s limits, Creator costs less.
Build your Page, take payments and review drafts yourself. No monthly cost; 8% Page fee only when you are paid.
Automated replies to Instagram and Facebook DMs in the categories you approve, 500 replies a month, 3 connected accounts and a 5% Page fee.
For high Page sales or inbox volume: 3,000 replies a month, 6 connected accounts, 2 profiles, one teammate and a 3% Page fee, the lowest we offer.
Team access for as many managers and assistants as you need, 8 profiles, 24 connected accounts and 10,000 replies a month. The Page fee is the same 3% as Pro; choose Studio for the team and capacity, not the fee.
Stripe processing on these sales is about $147 a month. It is the same on every plan, goes to Stripe, and is not included in the Loresta costs below.
You keep about $2,613 after Stripe and Loresta
You keep about $2,684 after Stripe and Loresta
You keep about $2,684 after Stripe and Loresta
You keep about $2,364 after Stripe and Loresta
Creator beats Free above $634 in monthly Page sales.
Pro beats Creator above $3,000.
Studio has the same 3% Page fee as Pro; choose it for a bigger team and more profiles, connections and replies.
Start with the work you want to share and the information you want supporters to have.
Free covers Page questions, supporter notes and Loresta messages, up to 300 replies a month under fair use. The count starts again on the 1st. Drafts you write yourself are never counted.
You choose whether Loresta drafts for you to send or answers on its own from your saved answers; anything unusual comes to you. Automatic DM replies need a paid plan, a connected inbox and the rules you approve. Approving reusable knowledge lets Loresta use it in replies; approving a draft sends only that one reply. The Page fee applies only to payments processed through your Page.
One-time USD tips from $5 to under $10 have a maximum 5% Page fee, including on Free. Paid plans with a lower fee keep their lower rate. Supporters can choose optional fee cover; it is never required.
Existing subscriptions keep their current billing price until the creator confirms a plan switch. New purchases use the prices shown here.
For comparison, Gumroad’s published direct-sale platform fee is 10% + $0.50. Both platforms handle sales-tax obligations as seller of record. Compare processing, subscription costs and supported products separately.
Stripe processing (2.9% + 30¢ + 0.5% sales tax handling per successful US card charge, plus Stripe Billing’s 0.7% on memberships, see Stripe pricing) comes out of the creator’s share and goes to Stripe, not Loresta, on every plan. International cards, currency conversion and instant payouts cost extra, and Stripe sets those rates. Loresta adds any sales tax at checkout, pays Stripe’s payout fees, and passes any payment dispute fee on to the creator, returned if the dispute is won. Checkout currently sells USD support items to supporters in the countries offered at checkout, for creators paid in the countries offered in payout setup.
