Link in bio comparison
The best link-in-bio tools for creators who sell
Most link-in-bio tools look alike until you sell something. Then the fee on each sale, the monthly price and what happens when a follower has a question start to matter. This guide compares six tools on exactly that, with sources for every number.
The short answer
Pick by what you sell, not by templates. For a simple list of links, Linktree. For an all-in-one marketing suite, Beacons. For courses and digital products with a monthly plan and no transaction fee, Stan Store. For a catalog of downloads with a marketplace, Gumroad. For tips with no fee on one-time tips, Ko-fi. For one free page that takes tips, memberships, downloads and custom requests and answers follower questions for you, Loresta.
How this list was made
Loresta publishes this guide, so here is exactly how it was put together. Each tool's fees and plans come from its own pricing or help pages, linked in the source notes below. Competitor details were checked on August 21, 2026 and October 20, 2026. Loresta's numbers come from the same plan list our checkout uses.
We compared four things that change what you keep and how much work you do: what visitors can pay for, the fee on each sale, whether there is a free plan, and what happens when a follower has a question. We did not score design templates, because almost every tool lets you make a page look good.
Six tools at a glance
| Tool | Built for | Fee on sales | Follower questions and DMs |
|---|---|---|---|
| Loresta | Link-in-bio Page that sells and answers questions | 8% on Free, lower on paid plans, plus Stripe processing | Yes, on the Page from answers you approve; social DMs on paid plans |
| Linktree | Link-in-bio directory with commerce | 12% Free, 9% Starter/Pro, 0% Premium | Keyword-triggered Instagram link replies |
| Beacons | Link in bio plus a broad marketing suite | 9% on Free and Creator; 0% on higher plans | Focus is page, email and commerce |
| Stan Store | Digital products, courses and bookings | $29 or $99/month, 0% transaction fee | Social DMs sit outside the store |
| Gumroad | Digital products, memberships and courses | 10% + $0.50 per direct sale; 30% via Discover | Social DMs sit outside Gumroad |
| Ko-fi | Low-fee tips, memberships and shop | 0% one-time tips, 5% on the rest (free plan) | No contextual DM inbox |
Payment processing is charged on top almost everywhere, and the processor sets that rate. Each tool name links to a one-to-one comparison with more detail.
Which one fits you
Sell several ways and answer questions
One free Page for tips, memberships, goals, downloads, custom requests, sessions and paid questions. It answers common follower questions from answers you approve. Paid plans lower the Page fee to 5% or 3% and add Instagram, Facebook and X DM replies and TikTok comment replies. Selling is open to creators in about 100 countries, including the US, Canada, the UK, the EU, Japan, Mexico and India.
Skip it if you only need a list of links and never sell anything.Link-in-bio directory with commerce
Pick it if: You mostly need a clean list of links that followers already recognize.
Skip it if: Selling is the main job and the fee on the free plan matters to you.Link in bio plus a broad marketing suite
Pick it if: You want a link in bio plus a media kit, email and a store in one marketing suite.
Skip it if: You want the simplest possible page, or you sell enough that the free-plan fee adds up.Digital products, courses and bookings
Pick it if: Courses, digital products and bookings are the business and a monthly price with no transaction fee suits you.
Skip it if: You are just starting and do not want a monthly bill before your first sale.Digital products, memberships and courses
Pick it if: You run a catalog of digital products and want a marketplace that can bring new buyers.
Skip it if: You want one page for tips, memberships and custom work, not only a store.Low-fee tips, memberships and shop
Pick it if: Tips are your main income and you want 0% on one-time tips on the free plan.
Skip it if: You want follower questions answered on the page, or social DM replies.What fees really cost
A percentage that looks small adds up, and a monthly price only pays off once you sell enough. Here is how to think about a typical $20 sale.
- Percentage fees: a 9% fee is $1.80 of a $20 sale, and a 12% fee is $2.40. On Loresta's free plan the 8% Page fee plus Stripe processing leaves you about $17.42 of $20.
- Monthly prices: a plan that costs $29 a month with no transaction fee beats a 9% fee only once you sell more than about $322 a month. Below that, the percentage fee is cheaper.
- Fixed fees: a fixed charge such as $0.50 per sale hurts small sales most. It is 10% of a $5 tip but only 1% of a $50 product.
- Processing: card processing applies on top of the platform fee almost everywhere, and international cards and currency conversion usually cost more.
For a deeper breakdown across support platforms, read creator platform fees compared. Loresta's paid plans start at $19 a month and lower the Page fee, so compare them against your own monthly sales.
Choose in five minutes
- 1
List what you sell
Write down every way people pay you today or ask to: tips, downloads, memberships, commissions, calls.
- 2
Estimate a month of sales
Use a realistic number, then work out each tool's fee and monthly price at that number.
- 3
Count your repeat questions
If you answer the same questions every day, a page that answers them for you saves real time.
- 4
Try before you move
Build a draft page, check it on your phone, and only then change the link in your bio.
Not sure what to put on the page once you choose? Read what to put in your link in bio for the order and five examples.
Research notes
Sources checked for this guide
Product details and policies can change. First-party pages were checked on October 20, 2026.
- Linktree transaction and processing fees
Checked for the Linktree comparison on August 21, 2026.
- Beacons pricing plans
Checked for the Beacons comparison on August 21, 2026.
- Stan Store transaction and subscription fees
Checked for the Stan Store comparison on August 21, 2026.
- Gumroad pricing and fees
Checked for the Gumroad comparison on October 20, 2026.
- Ko-fi service fee breakdown
Checked for the Ko-fi comparison on August 21, 2026.
- Loresta pricing and Page fees
Loresta's plans and Page fees come from the same plan list checkout uses.
Questions creators ask next
Direct answers that keep the plan realistic.
What is the best free link-in-bio tool?
It depends on the job. For a plain list of links, Linktree's free plan is widely recognized. For selling, compare the fee on sales: Loresta's free plan takes 8% of Page payments plus Stripe processing and also answers follower questions on the Page.
Which link-in-bio tool has no transaction fees?
Stan Store says it takes no transaction fee on its paid plans, which have a monthly price. Ko-fi takes 0% on one-time tips on its free plan. Payment processing fees still apply everywhere.
Is Linktree free?
Linktree has a free plan. Its help center lists a seller fee on eligible digital product sales that is highest on the free plan and drops on paid plans.
Can I use a link-in-bio page on TikTok?
Yes, once your account can add a website. At the time of writing, TikTok's help center says that needs at least 1,000 followers or a verified business account.
Is this comparison biased?
Loresta publishes this guide, so we explain how it was made, link every source, and say where another tool is the better pick. Check the source notes before you decide, because prices and fees change.
Try a link in bio that sells and answers questions
Claim your name and paste your link. Loresta builds a free Page for tips, offers and answers to your followers' questions. Nothing goes live until you publish.
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