What to put in your link in bio

Lead with one main action

People reach your link in bio right after a post made them curious. Most will tap once and decide in a few seconds. Give them one obvious next step at the top, then a short list of other choices that each say exactly what happens.

Before you add anything, finish this sentence: “When someone opens my link, the one thing I want them to do is ___.” That might be buying a product, supporting you, booking a commission, joining a membership or reading your newsletter. Whatever it is goes first, as the biggest button.

Where the link goes on each app

Every app handles bio links a little differently, and the rules change. Use this as a starting point, then check the Edit profile screen in each app.

Use the same link everywhere. One address is easier to remember, easier to say out loud in a video, and lets you see all your clicks in one place.

What to include, in order

Most good link-in-bio pages follow the same order. Skip any part that does not apply to you.

1. 1

   Your main action

   The product, membership, booking or support option you most want people to choose, with the price if it has one. Prices up front save everyone a question.

2. 2

   What people came for

   Your latest video, the post that is going viral, or the thing people keep asking about in comments. Update it when your content changes.

3. 3

   Ways to work with you

   Commissions, sessions, brand inquiries or a contact route, each with one line about what is included and when you are available.

4. 4

   Ways to stay close

   A newsletter, a membership or a free download, plus your other profiles as small icons at the bottom rather than full buttons.

• A short line about you: who you are and what you make, in one sentence a stranger understands.
• A way to ask a question: visitors often want to know shipping times, file formats or whether commissions are open. Answering on the page beats sending them to your DMs.
• Disclosures: if a link pays you a commission, say so next to it. The FTC expects disclosures that people will actually see.
• Nothing outdated: remove last season's sale, closed commission slots and expired codes.

Five link-in-bio examples

These examples show the order in practice. Swap in your own offers and prices.

Write labels people tap

A button label should say what happens after the tap. Vague labels make people guess, and guessing loses clicks.

Mistakes that cost clicks

• Burying the main action: if your best offer is the sixth button, most visitors never see it.
• Sending people to a homepage: link to the exact product or page, not to a store front where they have to search again.
• Dead or old links: a closed sale or a 404 makes the whole page feel abandoned.
• No prices: hiding the price creates questions in your DMs instead of decisions on the page.
• No way to ask: visitors with one question leave when the only option is a DM you might not see for days.
• Changing everything every day: regular followers learn where things are. Keep the order stable and change one slot at a time.

A 10-minute monthly check

Once a month, open your link-in-bio page on your phone as a visitor would and go through this list.

1. 1

   Tap every link

   Fix anything broken, sold out or out of date.

2. 2

   Read your clicks

   Move links that nobody taps lower, or remove them.

3. 3

   Match your content

   Make sure the second slot points to what your recent posts talk about.

4. 4

   Read your questions

   If the same question keeps coming in, answer it on the page or in a button label.

A Loresta Page is a link in bio that also takes payments and answers common questions from answers you approve, so visitors can buy, support or ask without waiting for a DM. Selling is open to creators in about 100 countries, including the US, Canada, the UK, the EU, Japan, Mexico and India. To compare it with Linktree, Beacons, Stan Store and others, read the best link-in-bio tools for creators.